Works

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Works

About

Contact

Works

About

Contact

Works

About

Contact

Buiding YouTrip Overseas Transfer

YouTrip's Overseas Transfer enables users to send money to bank accounts overseas.

I drove the end-to-end design of this 0-1 feature, and created internal alignment for the successful launch of this feature.

View Live Product
Timeline

2024 Q2 - 2024 Q4

What we shipped

Mobile app feature

My Role

Lead Designer

SKILLS

Rapid Prototyping
UX/UI Design
Design System

Context

YouTrip is a multi-currency wallet app similar to Revoult. In 2024, YouTrip wanted to launch a overseas money feature.

I was brought on the project to turn high-level concepts into an actual product in the market.

System Design of a complex feature

My role

Discovery and system design

I consolidate documentation scattered across internal and external stakeholders and designed 8+ systems essential to support a money transfer.

Drove org-wide alignment

I created documentation and identified cross-functional teams whose help we needed to support the feature.

My documentation was used by these teams as the source of truth to coordinate processes and prepare for launch.

Thanks! You saved me hours of work! The team can start on this instead of having to wait another week.

Charles, Interim PM

Thanks! You saved me hours of work! The team can start on this instead of having to wait another week.

Charles, Interim PM

Thanks! You saved me hours of work! The team can start on this instead of having to wait another week.

Charles, Interim PM

Whoa. This is super clear.

Adelina, PM of another feature

Whoa. This is super clear.

Adelina, PM of another feature

Whoa. This is super clear.

Adelina, PM of another feature

Design for conversion

CHALLENGE

Competing in a saturated market

As a latecomer to the money transfer space, we competed with established players like Wise, DBS, and Instarem for users.

My role

Working with my Design Director, we created a design strategy that focuses on attracting users to explore our product while reducing drop-offs.

The final flow is simple and straightforward. An attractive landing screen draws users in, while possible friction points (eg. recipient information, error correction) are smoothed out or delayed.

99.4%

Conversion rate

The landing page was designed to communicate available countries and our rates quickly in order to catch users' attention.

The landing page was designed to communicate available countries and our rates quickly in order to catch users' attention.

The landing page was designed to communicate available countries and our rates quickly in order to catch users' attention.

Simple and fast — the whole transfer is complete in 3-4 taps.

Simple and fast — the whole transfer is complete in 3-4 taps.

Simple and fast — the whole transfer is complete in 3-4 taps.

Error correcting in transfers are delayed to the last step to allow users to explore the app while taking advantage of loss aversion.

Error correcting in transfers are delayed to the last step to allow users to explore the app while taking advantage of loss aversion.

Error correcting in transfers are delayed to the last step to allow users to explore the app while taking advantage of loss aversion.

The landing page was iterated and usabiity tested on rigorously before arriving at the final design.

The landing page was iterated and usabiity tested on rigorously before arriving at the final design.

The landing page was iterated and usabiity tested on rigorously before arriving at the final design.

An early-stage Figma prototype of the landing screen. Test participants intuitively knew what the slider would do and were intrigued by them. Their interest in interacting with the sliders gave us some confidence our strategy could work.

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A prototype demonstrating the finer points of microanimation. This helped stakeholders buy into the proposal, and for devs to replicate the interaction. Try it here. If viewing on a mobile device, haptic feedback is included.

Lorem ipsum sin amat ubat non dieus ex machina.

Ensuring high-quality user experience across the feature

Besides the core flow, I worked on improving various aspects of the the user experience such as usability, quality of life features, and user protection.

One major area of friction is when users add recipient details. Users tend to be unfamiliar with the information needed, and it required a lot of effort to complete. The final design guides users through seamlessly while reducing user effort.

Bank information can be confusing for any users.To guide users seamlessly to get the right information, I developed a combination of form design and regex, and tailored the copywriting to support the 60+ countries we support.

Bank information can be confusing for any users.To guide users seamlessly to get the right information, I developed a combination of form design and regex, and tailored the copywriting to support the 60+ countries we support.

Bank information can be confusing for any users.To guide users seamlessly to get the right information, I developed a combination of form design and regex, and tailored the copywriting to support the 60+ countries we support.

We made it as easy as possible for users to pick the right bank code. If a Bank List existed, we defaulted the selection to choosing the bank name from a dropdown list.

Lorem ipsum sin amat ubat non dieus ex machina.

For channels without a reliable bank list, we did lookups based on the user's input so that users could check that they had input the right bank.

Lorem ipsum sin amat ubat non dieus ex machina.

Improving with data

We proactively iterated with results in early releases, tweaking various parts of the design to bring the overall rate for failed transfers from ~2% to 0.6%.

This decrease saved the business approx S$5,000/mth in failed transfer fees.

$5,000/mth

Savings due to changes in design

An example of how one small tweak can have huge impact

An example of how one small tweak can have huge impact

An example of how one small tweak can have huge impact

Visual design

I was responsible for the overall look and feel of the feature, and worked on UI design, key visual assets, and to the smallest of visual details.

My process

My process

Due to resource constraints, I was responsible for creating visual assets from legacy company assets.

Due to resource constraints, I was responsible for creating visual assets from legacy company assets.

Flags were merticulously edited to ensure they scaled and resonated with users.

Flags were merticulously edited to ensure they scaled and resonated with users.

Impact

YouTrip Overseas Transfer was officially launched in March 2025.

It achieved it's business goal of increasing transaction volumes in YouTrip, and is currently the 4th most accessed feature from YouTrip's home screen.

S$50M+

Transacted in first quarter

S$50M+

Transacted in first quarter

S$50M+

Transacted in first quarter

84.6%

User satisfaction from NPS

84.6%

User satisfaction from NPS

84.6%

User satisfaction from NPS

From my teammates

Seb came in hot and was thrown into the deep end. Turned out fantastic. Seb quickly became a driving pillar for the team and projects. He handled Overseas Transfer overall to expectations, often exceeding in depth and efforts.

Joschka Wolf

Design Director

Seb came in hot and was thrown into the deep end. Turned out fantastic. Seb quickly became a driving pillar for the team and projects. He handled Overseas Transfer overall to expectations, often exceeding in depth and efforts.

Joschka Wolf

Design Director

Seb came in hot and was thrown into the deep end. Turned out fantastic. Seb quickly became a driving pillar for the team and projects. He handled Overseas Transfer overall to expectations, often exceeding in depth and efforts.

Joschka Wolf

Design Director

Sebastien consistently impressed me with his creative problem-solving skills, particularly in situations lacking obvious solutions. His design solutions often exceeded my expectations, offering perspectives I hadn't considered.

He consistently demonstrates a commitment to user experience, going the extra mile to ensure the best possible outcome. His understanding of complex workflows is exceptional.

“Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week.”

Joshua Liau

PM of Overseas Transfer

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