Buiding YouTrip Overseas Transfer
Context
Giving clarity to a complex feature
The Challenge
Lack of internal alignment on a technically complex feature
The original PO left, leaving a gap in direction and product knowledge.
Our team had to figure out the technical requirements of the transfer process, and the financial regulations of 60+ countries.
My role
System design, driving org-wide alignment
Worked alongside PMs, I broke down technical requirements into feature requirements.
I designed 8+ systems essential to support a money transfer, and created artifacts that were used by cross-funtional teams as the source of truth to coordinate processes and prepare for launch.
Thanks! You saved me hours of work! The team can start on this instead of having to wait another week.
Charles, Interim PM
Whoa. This is super clear.
Adelina, PM of another feature
Strategy
Designing for conversion
CHALLENGE
Competing in a saturated market
As a latecomer to the money transfer space, we competed with established players like Wise, DBS, and Instarem for users.
Solution
Maximising user exploration to drive conversion
Working with my Design Director, we created a design strategy that focuses on a visually stunning landing page to draw users to try us, then allowing them to freely explore our product.
99.4%
Conversion rate
An early-stage Figma prototype of the landing screen. Test participants intuitively knew what the slider would do and were intrigued by them. Their interest in interacting with the sliders gave us some confidence our strategy could work.
A prototype demonstrating the finer points of microanimation. This helped stakeholders buy into the proposal, and for devs to replicate the interaction. Try it here. If viewing on a mobile device, haptic feedback is included.
Experience design
A easy transfer experience
Reducing friction was also crucial to increasing conversion and retain users.
We minimised the number of steps for a transfer. For the high friction point of adding recipient information, I made it easy for users by providing guidance throughout the process.
Improving with data
To reduce transfer failures, we iterated aggressively in early releases. Tweaking various parts of the design brought the overall rate for failed transfers from ~2% to 0.6%.
This decrease saved the business approx S$15,000/mth in failed transfer fees.
$15,000+/mth
Savings due to changes in design
Visual design
I was responsible for the overall look and feel of the feature, and worked on UI design, key visual assets, and to the smallest of visual details.
Impact
YouTrip Overseas Transfer was officially launched in March 2025.
It achieved it's business goal of increasing transaction volumes in YouTrip, and is currently the 4th most accessed feature from YouTrip's home screen.
S$50M+
Transacted in first quarter
84.6%
User satisfaction from NPS
