Buiding YouTrip Overseas Transfer
Context
YouTrip is a multi-currency wallet app similar to Revoult. In 2024, YouTrip wanted to launch a overseas money feature.
I was brought on the project to turn high-level concepts into an actual product in the market.
System Design of a complex feature
My role
Discovery and system design
I consolidate documentation scattered across internal and external stakeholders and designed 8+ systems essential to support a money transfer.
Drove org-wide alignment
I created documentation and identified cross-functional teams whose help we needed to support the feature.
My documentation was used by these teams as the source of truth to coordinate processes and prepare for launch.
Experience design
Design for ease and conversion
CHALLENGE
Competing in a saturated market
As a latecomer to the money transfer space, we competed with established players like Wise, DBS, and Instarem for users.
My role
Working with my Design Director, we created a design strategy that focuses on attracting users to explore our product while reducing drop-offs.
The final flow is simple and straightforward. An attractive landing screen draws users in, while possible friction points (eg. recipient information, error correction) are smoothed out or delayed.
Ensuring high-quality user experience across the feature
Besides the core flow, I worked on improving various aspects of the the user experience such as usability, quality of life features, and user protection.
One major area of friction is when users add recipient details. Users tend to be unfamiliar with the information needed, and it required a lot of effort to complete. The final design guides users through seamlessly while reducing user effort.
Improving with data
We proactively iterated with results in early releases, tweaking various parts of the design to bring the overall rate for failed transfers from ~2% to 0.6%.
This decrease saved the business approx S$5,000/mth in failed transfer fees.
Visual design
I was responsible for the overall look and feel of the feature, and worked on UI design, key visual assets, and to the smallest of visual details.
Impact
YouTrip Overseas Transfer was officially launched in March 2025.
It achieved it's business goal of increasing transaction volumes in YouTrip, and is currently the 4th most accessed feature from YouTrip's home screen.
