Senior/Lead product designer based in Singapore.
I bridge early product vision and market-ready execution, aligning stakeholders across cross functional teams to ship cohesive, high-impact experiences.
What I do
Build complex features
I lead high-impact initiatives where systems are complex and the direction is unclear. I simplify complex problems into clear visuals, flows, and systems that users easily understand and teams can execute against.
Systems-level feature architecture
I thrive in desiging features that cut across verticals and organisational boundaries, balancing local optimisations with global coherence to prevent fragmentation as products scale.
Elevate product quality through craft
I constantly aim for excellence with UI, motion, and interaction in order to create polished, high-quality experiences that improve usability and brand affinity.
Optimise and scale
I identify gaps in how teams design and deliver work, and initiate improvements with systems and documentation that raise the bar across the organisation.
Embedded partner to Product and Engineering
I work as an equal partner to Product and Engineering, resolving tradeoffs directly and owning decisions together.
Evidence-led decision making
I use research and rapid testing to validate direction early and reduce downstream risk.
Prototype-driven
From quick-and-dirty to high fidelity to AI-powered, I use prototypes to test assumptions, align stakeholders, and support smooth handover into build.
Service design
I design across the full customer journey, and align cross-functional teams on being operational ready to support new features.
Emotional design
I go past functionality and logic to design experiences that cause users to develop stronger brand affinity.
Amplifying quality
I design with reuse in mind—creating systems, documentation, and enablement that allow teams across regions to reproduce quality work with confidence.
Experience
Senior Product Designer
YouTrip
2024 - Present
UX Lead (Autotech)
TVS Digital
2021 - 2023
Design Lead, Co-Project Lead
Better.sg, To Be You
2020 - 2022
UX Designer
Objective Experience
2019 - 2022
Product Designer
Ninjavan
2017 - 2019
