Building YouTrip Overseas Transfer
LeadershiP
Creating clarity for a complex feature
Problem
Confusion about scope and execution details
The original Product Owner left without a smooth handover, resulting in confusion around the scope of the project and how to complete it.
My role
Scope alignment with stakeholders
We defined the scope of the feature with mid-fi mockups and clickable prototypes. This enabled us to get resources committed and timelines estimated so that the project could move into development.
Execution clarity for cross functional working teams
The immediate working team lacked clarity on how to build the feature, and there were times even the PMs were lost.
I took the initiative to understand the technical requirements. From there, I designed 8+ systems within the feature and created artifacts that were used by both the immediate working team and cross-functional teams as the source of truth to coordinate processes and prepare for launch.
Design
Designing for conversion
CHALLENGE
Competing in a saturated market
As a latecomer to the money transfer space, we competed with established players like Wise, DBS, and Instarem for users.
Solution
Design for comparison, trust, and ease
Our design made it easy for users to compare fees with existing providers. Beneath the surface, the experience was optimised with psychology best practices to reduce friction and increase conversion.
The landing page was designed to instantly communicate available transfer destinations, and to make discovery easy. Try it here. If viewing on a mobile device, haptic feedback is included.
Design
Making it easy to give the right recipient information
Guiding users through a complex process
Getting the right recipient details is a challenge for many users.
To make it easy, we needed a solution that was simple and comprehensive without being overbearing.
Solution
A progressive system of guidance and checks based around user behaviours
Based on our research, we identified where users were most likely to face issues, and developed a set of customised guides and checks to gently direct users and prevent errors.
Improving with data
Iterating with actual user behaviour drives real results. We used early releases to observe transfer behaviours of real users and iterated aggressively. Tweaking various parts of the design brought the overall rate for failed transfers from ~2% to 0.6%.
This decrease saved the business approx S$15,000/mth in failed transfer fees.
$15,000+/mth
Savings due to changes in design
Visual design
Using YouTrip's existing UI, I independently extended the look and feel to fit the needs of the feature.
The result is a feature that looks and feels on-brand while being fun and useful.
Impact
YouTrip Overseas Transfer was officially launched in March 2025.
We achieved the business goal of increasing transaction volumes in YouTrip. Within months, money transfer ibecame the 4th most accessed feature from YouTrip's home screen.
S$50M+
Transacted in first quarter
84.6%
User satisfaction from NPS
