Evidence-led
I validate direction early through research and rapid prototyping, reducing risk before build begins.
Emotionally-considered
I design past functionality for the moments that build brand affinity and make products feel worth returning to.
Embedded partner
I work as a peer to Product and Engineering, resolving tradeoffs directly and co-owning decisions.
End-to-end design
I hold the full customer journey in mind, including the operational and cross-functional readiness needed to support it.
Experience
Senior Product Designer
YouTrip
2024 - Present
UX Lead (Autotech)
TVS Digital
2021 - 2023
Design Lead, Co-Project Lead
Better.sg, To Be You
2020 - 2022
UX Designer
Objective Experience
2019 - 2022
Product Designer
Ninjavan
2017 - 2019
